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Mopar marks 80 Years with Mopar '17 Dodge Challenger

The Mopar brand continues the celebration of its 80th anniversary with the introduction of the limited-edition Mopar '17 Dodge Challenger. The vehicle offers a pair of hand-painted, custom, show car trim options. Only 80 models will be available in Pitch Black/Contusion Blue, with another 80 in Pitch Black/Billet Silver.

The Mopar '17 Dodge Challenger also includes Mopar performance parts, accessories, an exclusive owner’s kit and a serialized badge.

Mopar '17 Dodge Challenger

“Since its birth in 1937, Mopar has evolved from the name of an antifreeze product to a global customer-care brand,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global. “The Mopar '17 Dodge Challenger, our latest limited-edition vehicle, is a testament to this philosophy, showcasing how Mopar assists owners in personalizing all FCA US vehicles.”

The Mopar '17 Dodge Challenger is available in a pair of two-tone custom paint options achieved with an assist from the Mopar Custom Shop. Contusion Blue and Billet Silver hues are pulled from the Dodge brand’s color palette, with the upper portion of the Mopar '17 hand-painted Pitch Black at the Mopar Custom Shop to achieve the striking two-tone appearance.

The Contusion Blue color conveys a tone-on-tone look, providing a subtle, hiding-in-plain-sight feel at night and a brilliant appearance in daylight. Billet Silver offers a more high-impact, high-contrast exterior color. The inherent bodylines of the Dodge Challenger are used to transition from Pitch Black to Contusion Blue or Billet Silver, providing a seamless segue point.

Mopar '17 Dodge Challenger

A special Mopar 392 logo, also hand-painted on at the Mopar Custom Shop, gives an additional custom touch.

The upper exterior is unified with Pitch Black accents. The standard satin black of the Shaker Hood package by Mopar and Shaker Hood scoop surround is painted Pitch Black. The rear decklid spoiler also receives the Pitch Black treatment, and the Mopar Design badge on the spoiler is turned black-on-black. 20 x 9-inch aluminum wheels are embellished with semi-gloss accents and center caps feature the Dodge logo. Standard chrome exhaust tips are replaced with Dodge Challenger SRT Hellcat black exhaust tips.

The six-speed manual transmission is mated to a 6.4-liter, 392 HEMI engine that pumps out 485 horsepower and 475 lb.-ft. of torque and is augmented by the Shaker Hood package by Mopar, which provides performance gains with a hint of vintage styling. The scoop is embellished with Shaker badging.

A Mopar cold air intake also delivers a performance boost and is aided by an air catcher duct system via the headlamp. The upgrade, inspired by the Dodge Challenger SRT Hellcat, feeds additional cold air into the vehicle. Mopar Shaker strut tower braces and caps are silver powder-coated and increase rigidity and handling of the Mopar '17 Dodge Challenger. Four-piston Brembo brakes provide stopping power. A special serialized Mopar '17 80th Anniversary badge is included under the hood, announcing 1-80 of the Contusion Blue version and 1-80 of the Billet Silver option.

Mopar '17 Dodge Challenger

Inside, performance seats boast Tungsten Mopar logos embroidered on the seatbacks. Tungsten stitching matching the Mopar logo borders the seats and continues throughout the vehicle, touching the door panels and additional interior areas.

The limited-edition vehicle will be available in both the U.S. and Canada, with a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $55,790, excluding taxes and destination fees. The Mopar '17 Dodge Challenger will begin arriving in select dealerships in early second quarter of 2017.

 

02/10/17

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